Bespoke turnkey solutions for luxury design build projects by Metaphor Interiors

With a high focus approach to design, development, coordination & construction, we specialize in bespoke, high-end homes and offer complete turnkey solutions tailored to meet discerning client’s needs.

We create exquisite living spaces with equal importance and meticulousness in carefully crafted interiors and elegant exteriors. To understand who we are and what we do, it is important to step back and understand our origin story.

Metaphor was born out of a very specific requirement from the high-end home-owners of the FHD Consultants, our sister concern & one of India’s leading architecture & interior designers.

Who Is FHD Group?

FHD Consultants are a 25-year-old organization with over 800+ design projects and 100+ on going project. As designers, FHD are uniquely situated to take advantage of cross-functional expertise.

As human-centric designers, FHD Consultants start their design process with a deep understanding of the end-users and their needs & aspirations. This is then communicated and demonstrated to the clients through a series of design workshops. Following this, the design drawings are then communicated to the client’s contractors for on-site execution.

However, clients were unable to communicate the deeply empathic design to the contractors and wanted that communication gap to be closed by the designers. In addition to ensuring the integrity of design intent throughout the construction phase, this effort also meant that there was a significant saving in terms of time and materials, and thus costs.

With more and more requests from luxury home-owners, who trusted FHD’s design sense & service excellence, FHD spun out an entire business arm that extended services into site supervision, construction and procurement of furniture, finishes & equipment. This business arm became Metaphor.

Metaphor – Human-centered design & build services

At Metaphor, the home-owners ‘told’ and ‘untold’ needs become the basis of design brief. Through a deep understanding of the home-owners & their families, we map out the following before we commence the design:

  • family structure and culture
  • family lifestyle
  • family hobbies
  • family needs
  • personal subtleties
  • personal choice
  • pain points
  • privacy needs
  • everyday essentials
  • everyday rituals
  • weekday and weekend schedules
  • at-home professional spatial requirements

After mapping the family needs and aspirations, we commence design and engage with the family members throughout their home design & construction experience. As a group of passionate people & artisans, we deliver results that bring joy and surprise through our collective artistry and craftsmanship. With a natural flair for both design and construction, our strength also lies in sourcing, fit-outs and contracting to ensure high standards of excellence.

At Metaphor, we are continuing to offer apt design-build solutions for our clients. We will be issuing periodic insights on the same. Email us at if you’d like to know more.

Insights from Mrs. Vijaya Durga A, Managing Director, Metaphor Interiors
Written by Sheetal Venkatram

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